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Helen Keller once said, “the only thing worse than being blind is having sight with no vision”. A business is only as strong as the purpose, identity, and vision it rests upon. Beyond the typical day-to-day number-crunching and sales goals, what does the soul of your business look and feel like, what values do you embody, and what is the impact you dream of making through your business? A common misconception is that vision and values are the same as your goals or objectives, however this is not true. Your goals and objectives come from the head, whereas your vision, values and purpose come from your heart.
Values are more than just a series of words and declarations displayed on a plaque. When used as the starting point to your roadmap for any idea or challenge, they are powerful and help to inform the priorities and approaches you take to your people, processes, and doing so in a way that upholds a standard that is truly a cut-above.
Secure-Rite’s roadmap is driven by the Entrepreneurial Operating System® (EOS), a ‘people operating system’ that harnesses human energy through a simple set of tools and principles, creating traction as we move together towards our common goals. These concepts and tools keep us aligned with our vision, purpose, core values, and continuous pursuit of our goals, improving processes, accountabilities, and cohesion across the board.
These six elements are where the “traction” rubber meets the road:
Your core values are the hearty pillars that support your vision, inform your approach to people and processes, and help shape your culture. A company’s values act as the bedrock for why it exists, how it behaves and functions, how decisions are made, and how change is managed.
These four core values are worn by our team inside and out, and are the guiding light in every aspect of the business:
Regardless of which industry you’re in, or the service or product you offer, your “why” is the heartbeat of your business. Have you taken stock in your brand’s pulse and what separates you from the pack? What journey led to the creation of your vision and business? What values were solidified along the way?
Secure-Rite recently launched the Life Fits Here™ video trailer, a story that spans sixteen years in business and chronicles the journey of entrepreneurship, sacrifice, a love for people, and a need to create something larger than an individual.
Our vision isn’t just about containers, it is about serving others through movable space and bringing them closer to fulfilling their dream or need – whether that means creating a functional space for the businesses that fuel our country and communities, giving the gift of space to people in need or to charitable initiatives, or fitting all of the moving parts of life’s transitions into a safe space. As a family-owned local business, Secure-Rite felt it was important to step into our story and share the people, core values, purpose, and vision beyond the container – our “why”.
As life has taught all of us, the only thing that never changes is that everything can change, so no matter what scenario leaves you needing space in between it all – Life Fits Here.™